Proof of Concept

Field Notes on Strategy & Culture

  • Dream it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • "Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower."

    — Al Ries and Jack Trout, Marketing Warfare (1986)