Proof of Concept
Field Notes on Strategy & Culture
Lessons From a Career Well-Led
A quick look through Linkedin these days reveals an interesting foible of modern business: everyone is a leader. The leaders I most admired, most wanted to emulate, were not the smartest people in the room but the ones who made me want to be better and who valued more than just intelligence.
“Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower."
— Al Ries and Jack Trout, Marketing Warfare (1986)